About Siân

Background

Growing up, I loved being creative with passions for design and performing. I chose to study Industrial/Product Design at Brunel University, believing it offered more opportunities than theatre - and I was right!​ After earning my degree, which focused more on physical product design, I found more job opportunities in digital product design and managed to secure a role. 

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Career to date

Over the last 10 years, I've worked in various company stages and sizes, from seed start-ups in HR tech, to scale-ups in AI search tech, to large finance corporations. I've crafted experiences across both app and web, and B2B and B2C markets. What matters to me most is the way of working between different disciplines to build intuitive and seamless experiences.